Best e-commerce CRM for Small Business

As a business owner, we understand that you wear multiple hats. And on top of all your other important concerns and responsibilities, maintaining great customer relationships is also a top priority. This is where a good CRM tool comes in. So, what exactly does a CRM or Customer Relationship Management tool do for you as an online business owner? 

For an eCommerce biz, a CRM solution helps you to stay organized, keep track of and manage customer data, convert your traffic, customize marketing, and deliver topnotch customer support. We all know that establishing and maintaining good relationships with customers would ultimately mean obtaining more value for your business.

Therefore, whether you are a small startup or a large enterprise, having a good CRM solution in place would bring life-long benefits. And today, with the existence of cloud-based solutions, CRMs have become more powerful than ever, boasting not just various functionalities but also automation and integration with various programs that would streamline your business processes.

Now that you know how vital CRM software is for your business, you may ask, what are the things that you need to look for when choosing an eCommerce CRM tool?

• Identify your specific needs

Find the one that best matches YOUR needs. List down all features that you and your business need. Doing this will help you identify the best eCommerce CRM that will make your life much easier and not the other way around! If available, do a “test drive” or a free trial before finally deciding on the software to use for your business. This will help you assess whether a tool matches with your preferences.

• User-friendliness

Your success doesn’t depend on a highly sophisticated platform but rather on an intuitive and easy-to-use system. Choose a CRM with your users (or employees) in mind. Does the tool you’re considering take a lot of time to learn? Remember that you are obtaining a product that will make operations as smooth and efficient as possible. You don’t want a CRM tool that will hamper your employees’ efficiency and productivity.

• Implementation and Technical Support

Does the CRM solution you are considering offer assistance or training during implementation? Or, do they just let you figure things out on your own? A great indication that you are working with an awesome company or product is their availability after purchase. 

Make sure that your CRM solution provider has above par customer support that offers 24/7 assistance if possible. For an eCommerce business as yourself, you should have a partner that will help you in times of need. You can’t afford to lose sales or worse an existing customer just because you were unable to address your customer tickets on time. 

• Metrics Dashboard

Know your numbers in just a few clicks. Have your most important sales or marketing data available in easy to decipher charts. These are just two of the coolest features that a good CRM platform offer for businesses.

• Customer engagement and support features

Apart from a customer support feature, social media platforms are a blessing to businesses in terms of connecting and engaging with both current and potential buyers. If your CRM candidate offers an all-in-one solution to customer support, social media, and marketing automation capabilities, then you’ve got yourself a precious business ally.

• API integration

Consider a CRM tool that has open API that allows third party app integrations. By now, you know how important app integrations are since you use multiple applications during your workday. Having a tool that would bring all your significant tools in one place is truly heaven-sent for a busy business owner like you!

The above features are just some of the most crucial things to have if you want a useful CRM tool. Consider those and evaluate your options before buying. After all, you are looking for a “solution” not another piece of puzzle to solve.