How Business Can Take Advantage of Pandemic

It’s second quarter into year 2020 and all of a sudden, the world is on a pause due to the pandemic. Nobody saw it coming of course and therefore left many of us clueless of what the future would be like from now on. But it doesn’t mean it is game over for your business. Unless you yourself have called it quits, there’s no reason to close down without giving it a good fight. As a matter of fact, this health crisis has helped many to discover their hidden business prowess!

While there’s a lot of uncertainty right now, businesses may take advantage of the pandemic to be able to move forward and hopefully still get ahead. 

What are some tricks that you can apply to stay in the game despite one of the most challenging times that this generation has seen?

Revisit your marketing strategy

As cities and countries are on a lockdown, the internet has become people’s best friend. Grab this chance to reach out and connect to your current and potential customers! So if you haven’t fully harnessed the power of online networking platforms, it is high time you do so. Solidifying your online marketing strategies would benefit you not only today but even more so in the future. Remember, we are moving ahead into a much more digitized world.

Develop your social media presence

The above said, social media marketing is another timely marketing tool that you can benefit from amid COVID. Make sure that you have an active presence on Facebook, Instagram, Pinterest or any other popular social media platforms relevant to your business. 

Maintain your customer engagement via these platforms. Keep your blogs active and share links to fresh content regularly. Keep your followers informed about your business and products for sale. Also, keep your chat boxes manned so that you can speedily assist buyer inquiries.

Be eCommerce-ready

Now is the best time to re-assess your website. If you don’t have one, it is time to rethink this as the world is heading to an “all-electronic transactions” mode. Can prospective customers browse and buy goods directly from your website? Do you have a user-friendly, quick-loading interface? Is it search engine optimized so online customers can find you? Do you have chat support? Also, content is key in a digitized world. Make sure to create attractive and compelling content. Establish your brand. Make it known in the online ecosystem. 

Strengthen your customer relationships

If there is something that this pandemic has taught us, that is to give value to human connections and relationships. Now that we need to social distance ourselves even from our loved ones, we suddenly realized the importance of relationships. Same goes to our customers. Despite government quarantine implementations, we still can reach out to and engage with our existing customers. We still can develop and build trust to prospect and new buyers. That is by being available and active not just on social media but also on the phone. Be ready to chat and pick up calls if possible 24/7. Being responsive is key to keeping both old and new customers! Try to develop more product options and even promotions to keep them happy. 

Plan and stay optimistic

In this uncertain economic time, we can’t just stay locked down and hope that the virus will go away tomorrow and bring things back to ‘normal’. The truth is the world has already changed and we need to respond positively to it. While we need to move forward, we also need to be smart and cautious in terms of investments and changes implemented in your business. 

Plan with the current situation in mind in terms of how it’s going to affect your business down the line. Think of products that would sell well today and will continue to do so regardless. Get automated and digitized.

While we seem to be in economic limbo, think of it as an opportunity and take things one step at a time. After all, we never saw this pandemic coming.  Give yourself some room for adjustment and growth at least.