Managing Real Estate Business in the Midst of COVID-19
Truth is we are currently living in a pandemic-stricken world. And the best way for business owners to deal with it is to face it head on. Nobody’s exempt from this crisis. That’s why despite ongoing quarantining limitations, what we can do as a real estate business owner, is to find ways to stay productive even while working remotely from home.
1. Human interaction is still doable in the virtual world
We know that social distancing is one of the best measures to avoid the deadly coronavirus. While the real estate industry thrives in in-person customer engagement and relationships, networking and nurturing your current clients can be done the safe way online. You must stay healthy if you want to continue doing business amid the pandemic.
Look for remote solutions to managing your existing clientele and keeping close contacts with your potential buyers. Whether that be a social media app or a property management tool, find ways to stay active and connected with potential property buyers or sellers.
2. Automate payments and systems
As in-person transactions pose greater risk of COVID-19 infection, people prefer to do business online. If you have not put your own remote systems in place, then it is time to do so if you want to stay in the real estate business during this health crisis. Automate your payment systems. There are some tools that allow you to automate not just payments made by your tenants or clients, but also your accounting tasks.
3. Reinvent your marketing strategy
As we are heading to a more digitally stimulated world, as a real estate agent you must revisit your marketing techniques and make them more adaptable to the current situation. Set up an effective (not overly salesy) email marketing. Take advantage of social networking sites and other digital platforms to boost your online presence and branding. Consider investing in online ads or social media marketing campaigns to reach out to your target clients.
4. Consider Virtual Tours
Now that we are living in a “new normal”, people practice physical distancing and avoid non-essential travels. Thus, providing virtual tours on your website or a Facebook live even, may now be considered a realtor must-have. If your budget permits, then invest in high quality cameras for you to set up professional-looking remote tours for your would-be property buyers.
5. Level up your content
Maintain your blog and add fresh content regularly. Apart from your own blog site, having your own YouTube channel where you show properties available is also a great way to attract prospective clients. People’s content consumption preferences vary, so do all if you can. Keep in mind that when it comes to real estate, visuals are extremely important. Revisit your listings and blogs. Do you need to update or add new photos? Is there a need to rewrite your listing descriptions?
Finally, do not panic and maintain your focus. Know that this pandemic will also become a thing of the past just like any other problems. Keep yourself updated with real estate developments amidst COVID 19 pandemic. Don’t be afraid to learn new things even if you are not that technologically inclined. Above all, stay safe and healthy!